🍽️確認したい単語たち🇫🇷
poetic : 詩的な
haute : ＜フランス語で＞高い、高級な、格調の高い
tempting : 魅惑的な
gourment : 食通、美食家、グルメ
tendecy : 傾向
pretentious : 大袈裟な、勿体ぶった、派手な
classically : 古典的に
sarcastic : 皮肉な
mock : あざける、阻止する
insult : 侮辱する、侮辱
It's a strange fact that the some dish described using difference words can make it sound more delicious, more exotic and more desirable. Restaurants think carefully about the language they use to describe the food on their menus make it sound appealing, tasty or poetic.
Instead of humbergers, we have gourmet burgers. And it's just not gravy and raspberry coulis sounds a lot of taster than raspberry sauce.Many of the words used to describe gourmet food, that's food which is higher than quality and more sophisticated than usual, and French, coming from a country with a long tradition of high-level cooking called haute cusine. But how does the language used to described food affect our phycology and help restaurants make menus which are both tempting and profitable?
But according to linguist Dr Keri Matwick, the use of French is decreasing. She thinks French names used to be popular but there's a tendacy to not use that names because they are now seen as pretencious. if something is pretentious, it tries to appear more important or clever that it really is. Some diners like the French names, you stop feeling interested or excited to the dishes.
And Brazilian Chef Caroline Martins agrres that using French names in menus is becoming a thing of the past. Caroline has stopped using French names in her pop-up restaurant, Sampa, in Manchester. She was classically trained in French cuisine, so she was using a lot of French terms, but that wasn't very welcome. People would be very confused and avoid the dishes or they would be sarcastic about them. They mocked and some diners even walked out. Caroline thinks French names make her cooking sound too posh, too fasionable, expensive and not available to everyone. So she has now started using English and her native Brazilian Portugues on the menu and is pleased with the results - comstomers don't feel confused, and their curiosity about Braizilian starts a conversation with the waiter.
French names may make menus which tempting and profitable, but many restaurants have stopped using Frensh names because they are pretentious and unfamiliar, and some diners doesn't accept them.
